Trip Discover

Trip Discover is a tool that helps travelers without a destination in mind find the perfect trip based on their time, budget, and interests.

Project Overview

CHALLENGE: Create a new product for Tripadvisor that relates to travel and provides real value to travelers.

PROCESS: Competitor Analysis, Persona creation, Sketching, Wireframing, User testing.

TOOLS: Sketch & Invision

TEAM: Me, Myself, & I

TIMELINE: 2 Months

1. Trip journey first begins with discovering where to go

2. Tripadvisor does not adequately support this use case- helping travelers without a destination in mind

3. Millennials/GenZ users (target users) are more open to exploring new destinations

4. Users often have a set budget, interests, and dates in mind for their next trip

5. Personalization is not just about recommendations, its about reviews that come from someone like them

● A user can select multiple interests to help discover a trip tailored to them

● A user can modify their budget type and duration allowing for easy customization

● Package containing flight + hotel + things to do giving the user a holistic view and booking experience

● Trip recommendation are based on ML + real travelers experience- People Powered Planning

● Our design meets customers’ needs and solves their pain points

Click here to see live prototype

● Reduces cognitive load by limiting the amount information and user input on each screen

● Provides a viable solution for users who come to TA without a destination in mind

● Allows TA to further reach younger demographic of travelers (GenZ)

● Overall, aligns with TA’s new brand strategy and provides the user with a more personalized experience